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ABOUT
Nicola Lonie

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I am an Author, Digital Strategist & Business Systems Consultant based in Aberdeen, with well over 30 years' experience spanning business operations, technology, digital strategy, branding, and business systems.

I began my career in administration and secretarial roles within Scotland's oil and gas industry in the early 1980s. As computers started becoming more common in the workplace, I quickly developed a fascination with technology and its potential to improve the way businesses operated. Even while working in Management Accounts, I often became the unofficial source of computer support because many colleagues were unfamiliar with the new systems and software being introduced. It quickly became clear that technology wasn't just another business tool - it was something I genuinely enjoyed understanding, improving, and helping others use effectively.

That interest naturally led me into increasingly technology-focused roles, progressing through finance, office management, and eventually IT management. Throughout this time, my responsibilities expanded beyond traditional IT to include websites, digital systems, business infrastructure, and technology strategy. As the internet evolved, so did my career.

My involvement with websites began in the mid-1990s when I built my first site using Microsoft FrontPage for an oil company. Since then, I have experienced every major stage of digital transformation first-hand - from static websites and dial-up internet through to cloud computing, digital marketing, automation, mobile apps, and today's AI-powered technologies. This breadth of experience allows me to combine proven business principles with modern digital strategies that deliver practical, measurable results.

Over the years, I have continued to develop my expertise through professional training and certifications covering Microsoft Office, Adobe Creative Suite, HTML, CompTIA Network+, Python programming, digital marketing, AI ethics and governance, Sage, Google Workspace, and business systems development.

Since 2022, I have worked as an independent consultant, helping businesses strengthen their online presence, improve efficiency, and implement scalable digital systems. My approach combines strategic thinking with practical implementation, ensuring technology supports business growth rather than creating unnecessary complexity.

I am also the author of several books covering artificial intelligence, online safety, digital marketing, self-publishing, and business technology. Alongside my non-fiction writing, I also write fiction, combining my technical background with a lifelong passion for storytelling.

I have worked closely with schools, families, charities, and local authorities as an online safety consultant, supporting autistic children and young people to use the internet safely and confidently. This work included delivering specialist internet safety education, helping vulnerable users understand online risks, recognise appropriate online behaviour, and build the confidence to use digital technology safely. Today, I continue this work by providing online safety training for older adults, particularly those aged over 60, helping them recognise scams, protect their personal information, use social media safely, and navigate the internet with greater confidence. As more everyday services move online and cybercrime continues to evolve, I am passionate about making technology accessible, understandable, and safe for people of all ages.

Today, I help businesses and individuals make better use of technology through a range of specialist services, including:

 

Whether I'm designing a website, developing an app, implementing business systems, improving search visibility, or writing practical guides, my goal remains the same: to make technology easier to understand, easier to use, and more valuable for the people who rely on it.
 

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