Nicola Lonie

​

Ocean Therapy CIC is a community wellbeing organisation that delivers surf therapy and ocean-based activities designed to improve mental health, build confidence, and promote personal development.

 

Through structured sessions in the ocean environment, participants are supported to develop resilience, wellbeing, and a stronger connection with nature in a safe and inclusive setting.

​

Brand Development | Website Design | SEO Architecture | Policy Framework | Digital Infrastructure

​

The Challenge

​

Ocean Therapy required a professional digital presence that would clearly communicate its mission, attract volunteers and sponsors, and provide participants with essential information about the programme.

​

Key challenges included:

​

• No structured website to explain the organisation’s work

• Limited visibility in search engines

• The need for clear safeguarding and safety documentation

• No central place for volunteers, participants, and sponsors to access information

• A requirement for policies and procedures appropriate for a community interest company

 

The Solution

​

I designed and developed a complete digital platform to support the organisation’s communication, credibility, and long-term growth.

 

The project included:

​

• Full website design and development

• SEO-optimised website content

• Clear programme and activity information pages

• Volunteer information and recruitment pages

• Sponsorship and partnership pages

• Structured safeguarding and policy documentation

• Contact and enquiry forms

• Mobile-optimised website layout

• Clear site architecture for accessibility and usability

 

Governance & Policy Framework

​

To support the organisation’s safeguarding responsibilities and operational standards, I developed a comprehensive set of policies and documentation suitable for a community wellbeing organisation.

​

These included:

​

• Safeguarding Policy

• Health & Safety Policy

• Cold Water & Ocean Safety Policy

• Volunteer Agreement

• Code of Conduct

• Incident & Accident Reporting Procedures

• Complaints Policy

• Social Media & Photography Policy

• Equality, Diversity & Inclusion Policy

• Environmental & Sustainability Policy

• Data Retention Policy

• Privacy Policy and Website Terms

 

This documentation ensures the organisation operates with clear safeguarding procedures, transparent governance, and responsible operational practices.

​

Results

​

Ocean Therapy CIC now benefits from a professional digital platform that clearly communicates its mission and supports its work within the community.

​

The organisation now has:

​

• A modern website explaining the programme and its benefits

• Clear safeguarding and operational documentation

• Dedicated pages for volunteers and sponsors

• Structured information for participants and families

• Improved visibility online

 

The result is a credible and accessible digital presence that supports the organisation’s mission to improve wellbeing through ocean-based therapy.

​