Let’s be honest: most people hate their CRM. It usually starts with a sense of hope. You buy the software, you’re told it will "streamline everything," and you envision a world where every lead is tracked and every deal is closed with a click. Fast forward six months, and your team is complaining that it takes too long to log a call. Your data is a mess of duplicates. And instead of driving growth, your CRM has become an expensive, digital filing cabinet that everyone ignor

A CRM (Customer Relationship Management system) is not just for large corporations. It is one of the most powerful tools a growing trade business can implement.