SEO Mistakes Aberdeen Businesses Make (And How to Fix Them)
- Jul 12
- 3 min read
If you've invested in a website but aren't getting many enquiries from Google, you're not alone. Many Aberdeen businesses have professional-looking websites but struggle to appear in search results when potential customers are looking for their products or services.
The good news is that many SEO problems are straightforward to fix once you know what to look for.
Here are some of the most common SEO mistakes I see - and how to avoid them.
1. Targeting the Wrong Keywords
Many businesses optimise their website for what they call themselves rather than what customers actually search for.
For example, someone might search for:
Web designer Aberdeen
Website design Aberdeen
SEO Aberdeen
Digital marketing Aberdeen
If those phrases don't naturally appear on your website, Google may struggle to understand what your business offers.
Tip: Research the words your customers are using and include them naturally throughout your website.
2. Having Too Little Content
Google wants to provide helpful answers.
A page with only a few paragraphs is less likely to rank than one that fully explains a service, answers common questions and demonstrates expertise.
Each service page should explain:
What you offer
Who it's for
Your process
Benefits
Frequently asked questions
Examples of your work
3. Slow Websites
Visitors expect pages to load quickly.
If your website is slow, visitors leave and Google notices.
Ways to improve speed include:
Compressing images
Removing unnecessary apps
Using modern website platforms
Optimising code
4. Ignoring Mobile Users
Most people now browse on their phones.
If buttons are difficult to tap or text is hard to read, potential customers may leave before contacting you.
Always test your website on different screen sizes.
5. Missing Internal Links
Many businesses create pages but never connect them together.
For example, if you offer:
Website Design
SEO
Google Ads
CRM
AI Automation
Each page should link naturally to the others where relevant.
Internal linking helps visitors and helps Google understand your website.
6. Not Updating Their Website
Many business websites remain unchanged for years.
Google generally prefers websites that continue to publish useful content.
Regular blog posts, new case studies and updated service pages show that your business is active.
7. Forgetting About Local SEO
If you're trying to attract customers in Aberdeen, your website should clearly mention:
Aberdeen
Aberdeenshire (where appropriate)
Local projects
Local testimonials
Google Business Profile
These signals help Google understand your local relevance.
8. Weak Page Titles
Your page title is one of the strongest SEO signals.
Compare these examples:
❌ Home
✔ Website Designer in Aberdeen | Nicola Lonie
The second tells both Google and visitors exactly what the page is about.
9. Not Measuring Results
Many businesses never check how their website is performing.
Free tools such as Google Search Console and Google Analytics show:
Which pages people visit
What keywords they search for
Which pages are improving
Opportunities to increase traffic
Reviewing this data regularly helps you make informed improvements.
10. Expecting Instant Results
SEO isn't an overnight process.
Google needs time to discover new content, understand changes and compare your website with competitors.
Consistent improvements over several months generally produce much better long-term results than constantly changing your website every week.
Final Thoughts
Successful SEO isn't about tricking Google - it's about creating a website that genuinely helps people.
By improving your content, keeping your website up to date and focusing on your customers' needs, you'll give your business a much better chance of appearing when people search for services in Aberdeen.
SEO is an ongoing process, but small improvements made consistently can produce significant results over time.
Call to Action
If your website isn't generating the enquiries you'd like, I can help identify what's holding it back. From website design and SEO to AI automation and digital strategy, I work with businesses across Aberdeen and beyond to build websites that are designed to attract visitors and convert them into customers.
Get in touch to discuss how we can improve your online visibility.
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