Google Ads
Campaign Management
Strategic, Ethical & Results-Focused Advertising
You can have a beautifully designed website, strong branding, clear messaging and excellent services - but if no one is seeing it, none of that matters.
If you’re not getting enquiries, visibility or consistent sales, the issue is rarely the website itself.
It’s traffic.
More specifically, it’s the right traffic - people who are actively searching for what you offer, in the areas you serve, at the moment they need it.
Google Ads allows your business to appear at the top of search results when potential customers are already looking for your service. This isn’t passive marketing or social scrolling - this is intent-driven visibility.
But here’s the problem: many businesses waste significant budget because their campaigns lack structure, strategy or oversight. Poor keyword targeting, generic ads, weak landing pages and “set and forget” management quickly drain money without delivering real enquiries.
That’s where I come in.
I offer a full Google Ads campaign setup and ongoing management for businesses that want measurable, targeted results - without wasting money on guesswork.
Why Google Ads Work?
Google Ads allows your business to appear:
At the top of Google search results
When someone types in “scaffolding in Kensington” or “surf therapy South Wales” or “Google Ads consultant UK,” your business can appear immediately - above organic listings and ahead of competitors. You’re not waiting months for SEO to gain traction. You’re visible instantly.
In front of people actively searching for your service
These are not passive browsers. They are people typing in specific, problem-driven searches. They need something. They are researching. They are comparing. And you can position your business directly in front of them at that exact decision-making moment.
In specific locations - local, regional or national
Whether you cover one borough, the South East, or the whole of the UK, campaigns can be tightly targeted to the areas that matter to you. This means you’re not paying for clicks from people outside your service radius.
Your budget is focused where it counts.
With tracked phone calls, enquiries and conversions
Properly set up campaigns don’t just generate clicks - they measure outcomes.
I track:
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Form submissions
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Phone calls from the website
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Click-to-call actions
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Landing page conversions
This means you can see exactly what your advertising spend is producing.
Unlike social media advertising, Google Ads captures intent.
On social platforms, people are scrolling. You are interrupting them.
On Google, people are searching.
They are actively looking for what you offer.
That difference is powerful.
Google Ads isn’t about convincing someone they might need your service - it’s about being there when they already know they do.
That’s why, when structured properly, it can be one of the most effective and measurable forms of digital marketing available.
What I Do For You
I don’t just “set up an ad.”
I build a structured campaign designed to convert.
✔ Full Campaign Setup
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Keyword research based on your services and locations
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Competitor positioning
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Strategic campaign structure (not Smart Mode shortcuts)
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Conversion tracking (calls, forms, enquiries)
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Location targeting
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Audience refinement
✔ Ad Writing That Converts
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High-performing headlines
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Multiple description variations
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Strategic pinning where appropriate
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Clear call-to-action messaging
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Trust signals (insurance, qualifications, experience etc.)
✔ Landing Page Guidance
Your ad is only half the equation.
I ensure:
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Your landing page matches the ad intent
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Clear messaging above the fold
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Strong calls to action
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Trust and credibility indicators
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Optimised structure for Quality Score improvement
✔ Ongoing Optimisation
Google Ads is not “set and forget.”
I provide:
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Performance monitoring
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Keyword refinement
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Budget adjustments
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Negative keyword filtering
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Click quality improvements
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Quality Score optimisation
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Monthly performance overview
Who This Is For
I work particularly well with:
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Trades & construction companies
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Local service businesses
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Community organisations
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Therapists & support services
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Small to medium UK businesses
If you want transparency, ethical marketing and someone who understands both design and performance, we’ll work well together.
My Approach
I do not:
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Waste budget on vanity metrics
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Run vague broad-match campaigns with no structure
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Use generic “AI auto ads” without strategy
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Overpromise unrealistic results
I do:
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Build clean, structured campaigns
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Focus on measurable conversions
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Keep communication clear
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Work with your existing website or improve it
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Help you understand where your money is going
You will always know:
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What we’re targeting
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Why we’re targeting it
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How it’s performing
Why Work With Me?
I combine:
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Website strategy
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SEO understanding
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Conversion psychology
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Graphic design
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Copywriting
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Business experience
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Tender and commercial awareness
Most Google Ads managers don’t understand websites.
Most website designers don’t understand paid traffic.
I understand both.
Pricing
Every business is different
There is no “one size fits all” Google Ads package, because campaigns vary depending on industry, competition, geographic coverage and overall business goals.
Pricing depends on:
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Campaign size and complexity
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Number of services or locations being targeted
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Competition level within your sector
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Required keyword depth and research
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Landing page adjustments
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Conversion tracking setup
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Level of ongoing optimisation and reporting
Some businesses require a tightly focused local campaign targeting one service in one area.
Others need multi-location, multi-service campaigns with layered keyword strategies.
For transparency, my hourly rate for Google Ads work is approximately £70 per hour, depending on scope and complexity.
As a guide:
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Initial campaign setup typically requires structured research, build and tracking configuration.
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Ongoing management is tailored to performance level and ad spend.
I do not inflate fees or lock clients into unnecessary long-term contracts. You pay for strategic work, structured setup and ongoing optimisation - not vague “management retainers” with no clarity.
Not Sure If Google Ads Is Right For You?
Before you spend a penny on advertising, we’ll have a discovery conversation.
If Google Ads isn’t the right strategy for your business, I’ll tell you honestly.
Book a discovery call and I’ll give you clear, practical guidance on whether paid search is the right next step - and what kind of results you can realistically expect.
Ready to Grow?
Let’s build a campaign that works properly.
