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Nicola Lonie

Search Engine Optimisation (SEO) & Organic Growth

 

Long-Term Visibility. Structured Properly.

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You can have a strong website and even run paid advertising - but if your business isn’t visible organically in search results, you’re leaving long-term growth on the table.

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Search Engine Optimisation (SEO) ensures your business appears naturally in Google when people search for your services.

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Unlike paid ads, SEO builds authority over time.


It compounds.


It strengthens your digital presence.


It supports sustainable growth.

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When done properly, SEO becomes one of the most valuable assets your business owns.

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Why SEO Matters

 

When potential customers search (for example):

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  • “Scaffolding company in London”

  • “Surf therapy Wales”

  • “CRM consultant UK”

  • “Website designer near me”

 

They are actively looking.

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If your business doesn’t appear on page one, you are invisible to the majority of them.

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SEO ensures your website is structured, optimised and positioned to compete in those results - ethically and strategically.

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This isn’t about tricks or shortcuts.


It’s about clarity, structure and technical alignment.

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What I Provide

 

I focus on structured, strategic SEO - not surface-level keyword stuffing.

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✔ On-Page Optimisation

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  • Keyword research aligned to your services

  • Page structure refinement

  • Optimised headings and content hierarchy

  • Metadata strategy

  • Internal linking improvements

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✔ Technical SEO Foundations

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  • Site structure analysis

  • Crawlability improvements

  • Indexing checks

  • Performance and speed considerations

  • Schema implementation

  • Mobile optimisation review

  • Search engines prioritise clarity.


Technical structure matters as much as content.

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✔ Local SEO Strategy

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For location-based businesses, visibility in your service areas is critical.

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I support:

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  • Location page structure

  • Google Business Profile alignment

  • Geographic keyword targeting

  • Local relevance optimisation

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If you serve specific boroughs, counties or regions - your SEO should reflect that.

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✔ Content Strategy for Authority

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Search engines reward expertise.

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I help you develop:

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  • Service-led content structure

  • Supporting blog strategy

  • Topical authority alignment

  • Search intent matching

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Content should not exist for the sake of it - it should support ranking and conversion.

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SEO vs Google Ads

 

Google Ads provides immediate visibility.


SEO provides long-term authority.

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The strongest digital strategies combine both:

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  • Paid search for short-term lead generation

  • Organic search for sustainable growth

 

SEO strengthens your Quality Score in Google Ads.

Google Ads provides keyword data that informs SEO.

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When structured correctly, both channels support each other.

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My Approach

 

I do not:

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  • Promise overnight rankings

  • Use manipulative backlink tactics

  • Over-optimise content unnaturally

  • Inflate unrealistic traffic projections

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I do:

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  • Build structured, technically sound foundations

  • Align SEO with your real services

  • Focus on high-intent keywords

  • Improve clarity and usability

  • Monitor measurable progress

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SEO is not magic.


It’s structure, consistency and strategy.

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Who This Is For

 

SEO is particularly valuable for:

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  • Trades & construction businesses

  • Service-based SMEs

  • Community organisations

  • Consultants & specialists

  • Growing companies seeking sustainable visibility

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If you want long-term search presence - not just paid visibility - SEO should be part of your growth plan.

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Pricing

 

Every business is different

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There is no “one size fits all” SEO package, because visibility depends on industry, competition level, website condition and long-term goals.

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SEO is not a fixed product - it’s a structured process.

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Pricing depends on:

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  • Current website structure and technical health

  • Level of on-page optimisation required

  • Number of services or locations being targeted

  • Competition within your sector

  • Depth of keyword research needed

  • Content development requirements

  • Technical SEO improvements

  • Ongoing optimisation and monitoring

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Some businesses require a focused local optimisation strategy for one service in one area.

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Others need multi-location, multi-service SEO with layered content and technical refinement.

For transparency, my hourly rate for SEO work is approximately £70 per hour, depending on scope and complexity.

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Initial SEO reviews and implementation typically involve structured analysis and refinement.


Ongoing SEO support is tailored to your competitive landscape and growth objectives.

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I do not offer unrealistic “guaranteed rankings” or low-cost volume packages.


You are investing in strategic, structured visibility - not shortcuts.

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Not Sure If SEO Is Right For You?

Before investing time and budget into optimisation, we’ll have a discovery conversation.

If SEO isn’t the right priority for your business right now, I’ll tell you honestly.

Book a discovery call and I’ll give you clear, practical guidance on whether organic search should be your next step — and what kind of results you can realistically expect over time.

Ready to Grow?

Contact me
 

Let’s strengthen your search presence properly.
 

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