RECENT PROJECTS
Turning Business Challenges Into Structured Digital Solutions
Every business needs more than just a website.
It needs a connected system that attracts customers, captures enquiries, and keeps operations organised.
​
These projects show how I combine branding, website development, AI tools, CRM systems, and digital marketing to build scalable infrastructure for growing businesses.
​
​
Elevation Access Ltd is a professional scaffolding company providing safe, reliable access solutions for construction, renovation, and maintenance projects across London and the surrounding areas. The company specialises in residential, commercial, and complex access scaffolding, delivering high safety standards, efficient project support, and dependable service for builders, contractors, and property owners.
​
Full Digital Rebrand | Website Development | SEO Architecture | Business Systems | Google Ads Management
​
Elevation Access Ltd approached me to modernise their digital presence and implement structured systems to support the company’s growth. The project involved a complete brand refresh, a fully rebuilt website, search optimisation, AI integration, and the implementation of structured operational systems to streamline enquiries and job management.
​
The Challenge
​
Before the project began, the company had a limited digital presence and lacked an integrated system connecting customer enquiries, marketing activity, and job management.
​
Key challenges included:
​
-
An outdated online presence that did not reflect the professionalism of the business
-
Limited visibility in search engines for scaffolding services
-
No structured process for capturing and organising enquiries
-
Manual administration for managing jobs and site information
-
No targeted digital marketing strategy to generate consistent leads
The Solution
​
I delivered a complete digital transformation designed to strengthen the company’s brand, improve online visibility, and implement structured systems to support growth.
​
The project included:
​
-
Complete brand refresh and logo design
-
Full website design and development
-
SEO-optimised website content written from scratch
-
Schema markup implementation to improve search engine indexing
-
Location-specific landing pages to improve regional search rankings
-
AI-powered website assistant to support customer enquiries
-
Custom enquiry and quotation forms to capture leads
-
Mobile-first optimisation for all devices
-
ServiceM8 job management system implementation
-
Google Ads campaign setup and ongoing management
-
Business Systems Implementation
ServiceM8
​
As part of the project, I implemented ServiceM8, a cloud-based job management platform designed for field service businesses.
The goal was to replace fragmented manual processes with a structured digital workflow that connects enquiries, scheduling, and job completion.
​
Benefits of the system include:
​
-
Centralised job and customer information
-
Clear job scheduling and work tracking
-
Faster quote and invoice generation
-
Mobile access for site teams to update jobs and upload photos
-
Better communication between office and field staff
-
Reduced administration and paperwork
-
Clear visibility of all active jobs and completed work
This system provides the business with a structured operational framework that improves efficiency and organisation as the company grows.
Integrated Digital Infrastructure
​
The project focused on creating a connected digital ecosystem, ensuring that marketing, enquiries, and job management work together seamlessly.
​
The system now operates as follows:
​
-
Lead Generation - Google Ads campaigns drive targeted traffic to service pages.
-
Website Conversion - Visitors submit structured enquiries via forms on the website.
-
AI Support - The website AI assistant answers common questions and guides visitors.
-
Lead Capture - Customer enquiries are captured in a structured format.
-
Job Management - New work is organised within ServiceM8 for scheduling and tracking.
-
Operational Oversight - Management can see enquiries, scheduled work, and completed jobs.
​
Results
​
Elevation Access Ltd now has a fully integrated digital platform supporting both marketing and operations.
​
The company benefits from:
​
-
A modern professional brand identity
-
A high-performing SEO-optimised website
-
Increased search visibility through structured content and schema
-
AI-assisted customer interaction
-
Targeted Google Ads campaigns generating new enquiries
-
Streamlined operational workflow through ServiceM8
The result is a scalable digital infrastructure that supports business growth while keeping operations organised and efficient.
​
​
Ocean Therapy CIC is a community wellbeing organisation that delivers surf therapy and ocean-based activities designed to improve mental health, build confidence, and promote personal development.
Through structured sessions in the ocean environment, participants are supported to develop resilience, wellbeing, and a stronger connection with nature in a safe and inclusive setting.
​
Brand Development | Website Design | SEO Architecture | Policy Framework | Digital Infrastructure
​
The Challenge
​
Ocean Therapy required a professional digital presence that would clearly communicate its mission, attract volunteers and sponsors, and provide participants with essential information about the programme.
​
Key challenges included:
​
-
No structured website to explain the organisation’s work
-
Limited visibility in search engines
-
The need for clear safeguarding and safety documentation
-
No central place for volunteers, participants, and sponsors to access information
-
A requirement for policies and procedures appropriate for a community interest company
The Solution
​
I designed and developed a complete digital platform to support the organisation’s communication, credibility, and long-term growth.
The project included:
​
-
Full website design and development
-
SEO-optimised website content
-
Clear programme and activity information pages
-
Volunteer information and recruitment pages
-
Sponsorship and partnership pages
-
Structured safeguarding and policy documentation
-
Contact and enquiry forms
-
Mobile-optimised website layout
-
Clear site architecture for accessibility and usability
Governance & Policy Framework
​
To support the organisation’s safeguarding responsibilities and operational standards, I developed a comprehensive set of policies and documentation suitable for a community wellbeing organisation.
​
These included:
​
-
Safeguarding Policy
-
Health & Safety Policy
-
Cold Water & Ocean Safety Policy
-
Volunteer Agreement
-
Code of Conduct
-
Incident & Accident Reporting Procedures
-
Complaints Policy
-
Social Media & Photography Policy
-
Equality, Diversity & Inclusion Policy
-
Environmental & Sustainability Policy
-
Data Retention Policy
-
Privacy Policy and Website Terms
This documentation ensures the organisation operates with clear safeguarding procedures, transparent governance, and responsible operational practices.
​
Results
​
Ocean Therapy CIC now benefits from a professional digital platform that clearly communicates its mission and supports its work within the community.
​
The organisation now has:
​
-
A modern website explaining the programme and its benefits
-
Clear safeguarding and operational documentation
-
Dedicated pages for volunteers and sponsors
-
Structured information for participants and families
-
Improved visibility online
The result is a credible and accessible digital presence that supports the organisation’s mission to improve wellbeing through ocean-based therapy.
​
Advance UK is a registered UK political party led by Ben Habib. The party advocates for a proud, independent and prosperous United Kingdom and promotes the principles of nationhood, freedom, democracy, and equality under the law. Through public engagement, media, and political discussion, Advance UK seeks to contribute to national debate and encourage active civic participation.
​
Brand Development | Visual Identity | Promotional Media | Marketing Materials
I have worked with the organisation to support the development of its visual identity and promotional materials, helping create a more consistent and professional brand presence across their media channels, events, and communications.
​
The Challenge
​
As the organisation expanded its media and outreach activities, it needed stronger visual consistency across its branding and promotional materials.
​
There was also a need for clearer, more professional media assets to support podcasts, public engagement, and promotional campaigns.
Key areas for improvement included:
​
-
Developing updated logo concepts and visual branding ideas
-
Creating consistent branding across promotional materials
-
Producing professional visual assets for media and outreach
-
Supporting the organisation’s growing digital and media presence
The Solution
​
I worked with the organisation to help develop new logo concepts and visual branding ideas, alongside a range of supporting promotional materials.
​
This included designing media and marketing assets to strengthen their overall presentation and improve brand consistency across their communications.
​
The project included:
​
-
Development of new logo concepts and branding ideas
-
Promotional video production to support awareness and engagement
-
Design of posters and visual branding for the podcast studio
-
Marketing flyers and promotional materials
-
Branded merchandise concepts
-
Visual assets for digital promotion and media use
Results
​
Advance UK now has a stronger and more consistent visual presence across its media and promotional activities.
The organisation benefits from:
​
-
Updated branding concepts and visual assets
-
Professional promotional materials for events and outreach
-
Engaging media content to support messaging
-
More consistent visual branding across communications and digital channels
These elements help the organisation present a clearer, more recognisable identity across its communications and public engagement work.
​